The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages not known. Recently, it appears to me that the topic of funnels being used to promote Internet business is appearing all over the internet.
It is evident that many are eager to learn more about this concept and how they could use it in their online businesses marketing efforts. If you would like to learn more about the sales funnel for effective Internet marketing I invite you to continue reading.
The Sales Funnel: What exactly is it?
A marketing funnel is not an actual funnel. The use of the word "funnel" to describe this marketing concept is simply to aid in visualizing and explaining the sales process from beginning to the conclusion. It has a broad entry point for potential customers called "Unqualified Prospects" at the top, and a smaller opening for conversion sales at the bottom. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel will be people we might consider to be "unqualified prospects" These are people who might require your products or services, but you have never contacted them before. After a series of phone calls, sales and promotions, you have reached people who have bought your products or services.
The effectiveness of a lead generation funnel comes from the fact that it allows you to track potential prospects' actions during different stages of the lengthy selling process. By using the sales funnel to determine the number of qualified prospects at every stage, you can predict the number of potential customers who are likely to become customers.
A sales funnel will allow you to see exactly what is going on and how your sales process is failing or working, or if your campaign isn't getting enough potential customers at any point within the process. This will help you to decide where to focus your efforts to help reach your goals in marketing. It helps track and control customers' sales processes.
The Sales Funnel Top - Front - End
The top of your sales funnel should be the most active component of your sales funnel. This area requires consistent testing. Your creativity and resources will only limit the amount of front-end strategies you can develop.
The front-end's main objective will be to draw in prospective customers and turn those buyers into buyers further down the sales funnel.
A potential customer will be "qualified" once they have signed up to the product or service you offer. This is the stage in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead because they have taken actions which show they are sufficiently interested to purchase your product.
To make your front-end effective you must be able to bring specific traffic to your site blog, website or squeeze pages. PPC adverts, articles marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are a variety of ways to "qualify","qualify" the "Unqualified prospect". One of the most efficient is the squeeze page. Here you can offer something valuable that is related to your product/service that people can obtain for free or at a drastically reduced price in exchange of their email. There are a variety of products to choose from, including newsletters, videos, email courses ebooks, as well as related reports.
It is clear that the front end is where customers are attracted to your sales funnel. The back-end is the part we need to focus on.
The Bottom or Back-End of The Funnel
The back-end, or bottom of the funnel is where the majority of profit and sales take place. This area usually includes the most costly products. These products would all be relevant to the same market, but they are delivered in different formats, like audio, video and live interactions.
The main difference concerning the front end and back-end lies in the type of client and the cost of the service or product which is offered.
While it's true that just a small percent, say 1-2%, from the total number of people who enter your front end, will be in the back-end. This is fine, as this tiny group will be investing much more in the long run.
While front-end services and products may be less expensive than $100 but back-end products and services are usually priced in the hundreds or even thousands. This implies that the lowest end of the sales channel, also called the back-end is the primary source of revenue.
Like I said the sales funnel can be as easy or complicated as your creativity or resources allow.
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